 "Photo: Brianne Beigh")
When you place your message with us, we deliver a target audience of educated, active young adults who are developing spending habits and brand loyalty.
Our publication continues to have a strong and loyal readership consisting of students, faculty, staff, alumni and community members. Along with the print edition, we reach students through our online edition at dailyemerald.com, subscription e-mail editions, Facebook and Twitter.
We want to help you make your business thrive. Our student account executives are experts at reaching the student audience — because they are the audience!
We look forward to working with you!
About the ODE:
The Oregon Daily Emerald (ODE) has been serving the University of Oregon as the campus newspaper of record since 1900. We have a rich history, distinguished alumni and are repeatedly recognized as one of the finest college dailies in the nation.
Employing more than 70 students throughout the year, the Oregon Daily Emerald Publishing Company, Inc. is a 501(c)(3) non-profit, public benefit corporation.
The ODE is distributed at more than 120 locations on campus and the surrounding community. We continue to be the primary source of campus news and marketplace information for the U of O.
Our Readership:
- University of Oregon enrollment: 21,024*
- 17,358 are undergraduate students; 3,396 are graduate students.*
- Average age of undergraduates: 21.5*
- Average age of graduates: 30*
- Out-of-state students: 33% of enrollment**
- The University of Oregon is the largest employer in Lane County.**
- Faculty members: 4,228**
- Annual University of Oregon employee payroll is $315 million.**
*Source: University of Oregon Registrar. **Source: University of Oregon brochure,
“Powering the State’s Economy 2007”
College Newspaper Readership:
Seventy-six percent of all college students have read their campus publication
in the last 90 days, and they read about three out of every five issues, on average.
For 96% of the student population, newspaper advertising is a sought-out source for information. Half of these students have attended an event based on information in an ad; 43% have mentioned an ad to a friend; and nearly one third have researched a product online.
Campus newspapers’ advertising content ranks second only to Internet advertising in terms of personal importance and relevance to students and their campus community.
Source: 2008 Alloy Media + Marketing, MORI Research Study
